Category: Leadership & Management

The importance of having a strong brand to attract top talent

Article of the US member of InterSearch WorldwideCharles Aris.

Branding is the process of creating an identity with distinctive wording or design that helps people recognize individual products, services, and organizations. Having a well-designed brand is essential to establish your business reputation for customers, but it’s also a tool to attract new hires.

A consistent brand shows your organization’s professionalism, attention to detail, and knowledge of the product or service being offered. Active candidates evaluate hiring organizations based on a variety of factors, but they often seek out companies with a strong and reputable brand because of the high status it gives them in the marketplace.

Branding is more than just a logo and the colors you use on the website or social media. It’s about creating an identity that sets your organization apart from competitors. The brand aligns the company’s goals with its mission and values and helps the organization to grow in the right direction. It creates the feeling people have while connecting with the business and makes the company memorable and appealing when applied consistently across platforms.

Before joining a new company, candidates will investigate the organization as much as they can. These days, the most popular search engines are Google, TikTok, LinkedIn, Instagram, Twitter, YouTube, Podcasts and Facebook. Candidates will notice if the brand has consistency across platforms, and they will analyze the message, check reviews, and even find current employees to see their professional and personal backgrounds.

All of this, including employee testimony, is part of a company’s brand and will contribute to a prospective hire’s opinion of the organization. To ensure your organization’s branding connects with your audience in the right way, ensure you’re creating consistentquality, and valuable content.

Consistent style and messaging will embed your brand in people’s minds. When posting on social media, for example, it is important to follow the brand style guide, use the same font style in all graphics and have a consistent voice to develop an identity. A well-thought-out brand strategy translates to a successful company that employees will be proud to be part of and keeps customers / potential hires engaged with the company’s communications.

A-players will also notice the quality of branding content, so it should always be relevant to your product or service while teaching or providing solutions to relatable problems. Creating and maintaining a company blog is one useful strategy to communicate and develop the brand voice. It will support the company’s credibility around all the marketing platforms, generate content and engage the audience.

A solid brand will contribute to the overall success of every business. It provides opportunities to attract and retain professionals by establishing credibility. Ensure you’re maintaining a strong brand by keeping your content consistent across platforms, engaging with quality ideas, and providing value to your audience. An organization that is recognized for its brand establishes trust and loyalty in the market, both with consumers and prospective hires.

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Often the best solution to a management problem is the right person

Article of Jyorden Misra, Managing Director at Spearhead InterSearchInterSearch India.

As one of the inspirations of the executive search industry, Edwin Booz, Co-founder of Booz Allen Hamilton famously said in 1914.

The pandemic has forced CEOs across the globe to think dynamically in tandem with the rapidly changing business environment. Business leaders are now placing digital transformation, innovative cultures, and the development of a new generation of leaders at the top of their agendas. Making such critical talent decisions requires exquisite knowledge of the swift market currents and foresight into an acrobatic future. This brings the need for a well-equipped and trusted partner who understands the organization at a foundational level and provides future-ready talent solutions to help the client.

Search Is A Dynamic Concept – Closely Cradled With Culture

Traditional command structures are increasingly giving way to a more collaborative and consensus-led co-authorship style of management. Teams and markets have both moved away from an ‘all under one roof’ formula. Employees in most instances can be based anywhere and customers too can access products and services virtually from anywhere. This means a big change in the way organizations are being structured and operating, triggering a transformational shift in its cultural paradigm.

How do you keep the spirit of camaraderie, team connections, and motivation high with just sounds and sights of virtuality but no touch and feel of reality? A functionary with more conventional conditioning would struggle in such scenarios. Similarly, it becomes critically important for Search Firms to accurately assess culture to determine a secure and more complete fitment. It is an established fact that 70% of people who fail in any organization globally do so because of a cultural mismatch. Breaking the code and reading the cultural contours, both existing and intended is key.

The erstwhile image of being just ‘Headhunters’ is fast fading. Today’s needs require counsel on a broader basis, for instance, talent assessment of the client’s competition in the market, talent audit of the client’s own company (benchmarked against industry standards), advising boards on efficiency and effectiveness, planning for leadership succession and assessment of culture and more.

Leadership Talent – The Critical Differentiator (Search)

Executive Search in its true form is a highly holistic and sophisticated service offering. It has a deep capacity to absorb, proven characteristics to discern, the capability to deploy organic tools, and the conscientiousness to connect at a human level. This combination in its final analysis is the most potent and valuable asset that search as a human software, successfully provides.

There is an inestimable value in insight, judgment, discernment, and appreciation of human nuances that an algorithm cannot replace. From resume screening to background research, technology can provide a huge boost. When it comes to helping choose the best option from great candidates, technology enables well but soon reaches its limits. There are too many immeasurable details straddling the conscious, sub-conscious, and sublime that requires a human being in that process. The catalyst and the bridge in this case is the search consultant.

These are the issues that the leaders of today will have to plan and factor for in the days to follow. The pandemic has been a propellant to test and re-align the mettle and metrics of leadership.

A knife of the keenest steel requires the whetstone, and the wisest man needs advice

These ancient and insightful words of Zoroaster capture the essence of where the leadership talent search profession stands today and the direction it’s headed towards.


About the author

Jyorden Misra is a founding member and Managing Director of Spearhead InterSearch, a specialized Executive Search Consulting Firm, focused on senior executive and Board level hiring. Incorporated in 1997 with its headquarters in New Delhi, the Firm represents InterSearch Worldwide in India through its presence in 4 metro cities across the country.

In his current role, Jyorden is responsible for driving the Firm’s strategic direction, business growth and managing key client relationships. He leads critical assignments for Board of Directors and CEO searches as well as mandates impacting any corporate governance arena. He also serves in the 5 member Global Management Board of InterSearch Worldwide.

Solutions on corporate challenges after the peak of the pandemic

Companies have had to foster not only their attractiveness and positioning as an “employer brand”, but also build a safe, healthy, and trustworthy work culture and work environment. For their part, recruitment and selection firms had to enhance and refine the use of technological tools for the search, evaluation, and selection of people, to achieve the best fit between the motivations, needs, expectations, and interests of people with what the organization and the position offers.

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InterSearch Romania – Pendl & Piswanger Romania is proud to announce that Andrei Razvan NACEA joined the team in Bucharest as Partner

Andrei Razvan Nacea, Partner at Pendl & Piswanger InterSearch Romania is also an Associate Professor and Lecturer at top universities in Romania, Switzerland, Luxembourg and in his capacity as a Vision Partner at Forbes Ignite New York he is involved in international research projects in the field of human resources in collaboration with leading organizations and universities including a cutting edge research project driving real change in the realm of cognitive and cultural diversity in US corporations. Among his achievements are nominations in Forbes 30 under 30, America’s Best Business Coaches and Top Speaker at Forbes Summer School.

His areas of focus will consist of executive search, training, consulting companies from different industries in attracting human capital and strengthen their leadership teams and will be actively involved in business development activities. Razvan cumulates 17 years of entrepreneurial and intrapreneurial working experience in Romania, Switzerland, UAE and USA with a top-tier education and certification in management and business received from leading educational institutions such as: Queen Margaret University UK, Hotel and Tourism Management Institute Switzerland, IMC Fachhochschule Austria, Cambridge University, University of Applied Sciences Munich, Germany.

“I am thrilled to join Pendl & Piswanger and, through InterSearch network, the entire global team. I look forward to add to the global footprint my multicultural and multiple industries experience, bringing added value to our clients across the geographies and sectors. Partnering with InterSearch gives me the opportunity to work with companies and candidates and contribute to their growth while using my expertise in executive search, business coaching, organizational change and cultural diversity”, declared Andrei Razvan Nacea.


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