Category: InterSearch Romania – Pendl & Piswanger Romania S.R.L

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Work from home – from benefit to need

I remember 2009, in a course of Compensation and Benefits were proudly listed the “unique” benefits with which some organizations pampered their employees. Among the most fanciful, especially for certain fields of activity, was “work from home”. At the same time, in the world, many companies had already made a practice out of it, but in Romania, in order to be able to implement such a facility you needed some imagination to be able to accommodate first of all the legislative and then cultural aspect of working from home.

#benefit, #need, #work, Executive Search, home office, InterSearch, InterSearch Romania, InterSearch Worldwide, work from home

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Ten Pro Tips For A Winning Profile


It’s 2020 and the importance associated with the traditional resume is decreasing. However, statistics are showing us that having a strong LinkedIn profile become more relevant nowadays as the number of users is continuously rising with a rate of 2 new members per second. In March the total number of users registered was 675 million with 70% coming outside of the US. From recent college graduates to senior-level experts, it is important to generate professional content as LinkedIn represents more than a platform to get a job. For example, it generates several opportunities for professional networking and building a brand that sells you. Time is the rarest resource we got and therefore just the thought of building a standout profile can lead to a headache. But it is not that complicated, and your professional experience can be related efficiently by following some tips & tricks. Allocate a specific time for working on your profile, an hour when you are not disturbed, and you can travel through your past in order to deliver an accurate and specific map of your professional development. Your mindset must be to always speak the truth! Find out what differentiate you from others and highlight your unique qualities and accomplishments, not duties. Try to show your reader the employer’s benefits.

What if the employer was a customer and you were the product. Why would the employer buy the product (yourself)?

Total Number of Linkedin Users:

675 million (source) – Last updated: 2/3/20

Total Number of Monthly Active Linkedin Users:

310 million (source)Last updated: 2/3/20

Number of New Linkedin New Members per Second:

 2 (source)Last updated: 2/3/20

Linkedin Demographics: More than 70% of Linkedin users are from outside the US. 46 million students and recent college graduates on LinkedIn. There are 87 million Millennials on LinkedIn with 11 million in decision-making positions. 90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions.There are 17 million opinion leaders and 10 million C-Level executives on LinkedIn. (


  1. Use a professional profile picture. This will help you get 14 more times profile views.
  2. Don’t start with what you know, but with who you are. Your „about” section must be treated as your personal value proposition. Include your background, approach and future outlook. Say what you can offer to the market and what motivates you, which are your core values
  3. Ask yourself the following questions: What have I done better than others? Which were the challenges and how I overcome them? What were the results? Have I received any awards or promotions for my performance? All the answers should be tailored and included in your job’s descriptions.
  4. Transform your skills into benefits. Show not only your potential, but your accomplishments. For example, instead of saying “proficient user in Adobe Illustrator”, you could describe it as “ability to produce attractive newsletters at high speed and low costs”.
  5. Deliver specific information about your previous positions and what you’ve done to deliver measurable results. Avoid extra used claims like “team player” or “excellent communication skills” and use action verbs instead for specific examples such as: “collaborated with marketing teams to ellaborate sales plans and increased product awareness among customers with 30% in 2016”.
  6. Keep your page active by posting relevant content on a weekly basis. Introduce the post with a personal comment. Be active for content specific for your industry and engage in debates with other professionals. Giving helpful advice and inspiration to your readers helps your image and gaining trust.
  7. Customize your URL in order to erase the random auto generated number following your name. This will boost your credibility. To do so log into your profile and click View Profile. First click Edit your public profile & URL. from the upper right side of your profile page. On the right side of this page, click Edit your custom URL. Use your name here.
  8. Think of people that you’ve had strong working relationships with in the past. Ask them to recommend you. This will bring a powerful proof of your skills and strengths.
  9. Keep growing your connections in order to be visible to others. It is preferable to connect with people you’ve worked with or are part of the same industry or area of interest as yourself.
  10. Last but not least, once you’ve finished building your stand out profile, remember that your job is not done. You still have to update your profile everytime you make a change in your professional life.

Ana Ber – Managing Partner InterSearch Romania

Pendl & Piswanger – InterSearch Romania is a leading company in executive search, management consulting and interim placement, positioned amongst the top 5 local consultancies in Romania. Operates on the Romanian market since 1997, offering full HR consultancy services with a focus on Executive Search for local, regional and international assignments and related services such Assessments and Talent pool development Centers. Please visit

Executive Search, InterSearch, InterSearch Romania, Pro tips

Developing your personal brand

Branding is not only for companies. In today’s world, experts having a personal brand is expected. A personal brand helps to communicate your unique identity and value, build trust and establish a reputation. Developed well, your personal brand will show your employers whether or not you are the right fit for the role.

When you create a powerful personal brand you can easily reach new connections or contracts. Being known in the market for your value gets you more opportunities more easily. A powerful personal brand can not be created without a strategy. Thus, only by having a brand that sells you means that your strategy was successful, We know there are certain blockers that might discourage you such as lack of time or the thought that you are already an expert and whoever needs your skills and expertise does know how to find you.

However, we can assure you that on long-term the time spend now saves your time in the future as you will reach professional opportunities faster and with higher benefits. Regarding the awareness on the market, you might be the best one out there but imagine someone with a lower expertise but better personal brand gets the contract before you. Don’t let that happen. Start today!


Start your personal brand roadmap today following these 3 easy steps:

First, conceive your brand: focus and accurately define your area of expertise, where you’d like to evolve over time, who is your audience and future target list. Be authentic in identifying your strengths. Say what you have to offer and how you distinguish by others on the market. Your personal brand is not only a contemplation of who you are today, but a roadmap of what you want to achieve.

Second, start building your impact, choosing your communication channels and growing your professional circle. We recommend joining your industry’s professional associations or groups, participating to forums and conferences, get certificates or prizes, keep a blog or personal website, etc. Third, consolidation! Permanent strenghtening of your image. The most effective way of building a strong image is by making a habit of building it.

Once you start applying your strategy, results will start appearing little by little. At some point, people will begin asking for your expertise based on your reputation alone. Imagine what a boost of confidence!

“If your audience isn’t listening, it’s not their fault. It’s yours.” – Seth Godin

Ana Ber – Managing Partner InterSearch Romania

Pendl & Piswanger – InterSearch Romania is a leading company in executive search, management consulting and interim placement, positioned amongst the top 5 local consultancies in Romania. Operates on the Romanian market since 1997, offering full HR consultancy services with a focus on Executive Search for local, regional and international assignments and related services such Assessments and Talent pool development Centers. Please visit


Develop, Executive Search, Personal brand

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