Understanding the Customer of the Day after Tomorrow
Consumers today have evolved beyond being merely “buyers”. They have grown into “influencers” and leave data footprints everywhere.
Our online, mobile and social world produces massive amounts of data. This ever-increasing quantity of data generates not only enormous challenges but also significant business opportunities.
“Is your company able to leverage the value of big data?”
“When do you need to take the next step to reinvent?”
Most of us focus on Today: on the meetings we have to take part in; on the constant flow of e-mails we have to respond to. But those that strongly influence the market are the ones who dare to envision The Day After Tomorrow.
We invited Peter Hinssen, one of Europe’s leading thinkers on the impact of technology on our society and author of the book “The New Normal”, to share his insights into this topic with our clients.
The digital revolution became tangible through his unique collection of Apple products, which is currently being showcased at our office here in Ghent before being displayed at Campus UC Leuven-Limburg later this year.
Peter’s fascinating anecdotes took us along on a historical journey through the world of Apple technology and underlined the value of reinvention and business evolution.
Schelstraete Delacourt Associates, as an executive search partner, continuously scans the market and keeps an eye on future trends. In this way, we offer fresh approaches to our clients who operate in rapidly evolving markets.
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