Developing your personal brand

Branding is not only for companies. In today’s world, experts having a personal brand is expected. A personal brand helps to communicate your unique identity and value, build trust and establish a reputation. Developed well, your personal brand will show your employers whether or not you are the right fit for the role.

When you create a powerful personal brand you can easily reach new connections or contracts. Being known in the market for your value gets you more opportunities more easily. A powerful personal brand can not be created without a strategy. Thus, only by having a brand that sells you means that your strategy was successful, We know there are certain blockers that might discourage you such as lack of time or the thought that you are already an expert and whoever needs your skills and expertise does know how to find you.

However, we can assure you that on long-term the time spend now saves your time in the future as you will reach professional opportunities faster and with higher benefits. Regarding the awareness on the market, you might be the best one out there but imagine someone with a lower expertise but better personal brand gets the contract before you. Don’t let that happen. Start today!

Start your personal brand roadmap today following these 3 easy steps:

First, conceive your brand: focus and accurately define your area of expertise, where you’d like to evolve over time, who is your audience and future target list. Be authentic in identifying your strengths. Say what you have to offer and how you distinguish by others on the market. Your personal brand is not only a contemplation of who you are today, but a roadmap of what you want to achieve.

Second, start building your impact, choosing your communication channels and growing your professional circle. We recommend joining your industry’s professional associations or groups, participating to forums and conferences, get certificates or prizes, keep a blog or personal website, etc. Third, consolidation! Permanent strenghtening of your image. The most effective way of building a strong image is by making a habit of building it.

Once you start applying your strategy, results will start appearing little by little. At some point, people will begin asking for your expertise based on your reputation alone. Imagine what a boost of confidence!

“If your audience isn’t listening, it’s not their fault. It’s yours.” – Seth Godin

Ana Ber – Managing Partner InterSearch Romania

Pendl & Piswanger – InterSearch Romania is a leading company in executive search, management consulting and interim placement, positioned amongst the top 5 local consultancies in Romania. Operates on the Romanian market since 1997, offering full HR consultancy services with a focus on Executive Search for local, regional and international assignments and related services such Assessments and Talent pool development Centers. Please visit http://ro.intersearch.org