New logo & website for InterSearch Worldwide
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InterSearch Worldwide, a leading global network in the executive search field, just revealed its updated corporate logo and new website.
The new logo was designed by Avant Design and Marketing Inc, Illinois, USA and was chosen from a shortlist of proposed designs by InterSearch Worldwide’s General Assembly during the organization’s recent annual conference in Budapest.
„InterSearch is quite a powerful name describing our core business in an excellent way, and we want our logo to give an instant recognition of what we successfully do in more than 40 countries worldwide. The old logo served us well for two decades but today we are implementing new ideas and strategies that need to be represented in our global and local branding. A clean and easy to read logo supports the image of InterSearch – an international organization represented by strong local partners, working in an integrated and efficient manner in order to offer the highest quality of services to our clients. Our brand is currently registered in over 60 countries” said Patricia Epperlein, Chairwoman of InterSearch Worldwide.
InterSearch’s global website, www.intersearch.org, also underwent a major redesign in order to be in line with the contemporary brand image projected by the new logo. InterSearch’s US partner, Cook Associates, played a significant role in the website’s redesign. “Our website is our 24/hour online business shop which should reflect InterSearch’s identity and values: a dynamic and entrepreneurial organisation ranked among the top international executive search firms, with international approach and expertise as well as an impeccable local reputation allowing us to act as a trusted extension of our clients” said Sarah Barnes, Director Marketing Communication at Cook Associates.
All InterSearch partners will adopt the new logo by the next InterSearch Annual Conference and General Assembly, to be held in Marseilles, France, in May 2010.